LARMENNO takes its next step in the heart of Amsterdam.
What started as an eyewear brand built from an idea is slowly becoming something much bigger.
This year marks another important step for LARMENNO. We have secured a new space in the heart of Amsterdam, located inside one of the city's characteristic canal houses.
A place that will become more than just an office.
It will become the new home of LARMENNO.
From Breda to Amsterdam
Amsterdam has played an increasingly important role in the development of LARMENNO. From meetings and content days to new connections within fashion, music and the creative industry, we found ourselves returning to the city again and again.
At some point, it started to feel like the natural place for our next chapter.
Hidden behind the historic façade of an Amsterdam canal house, our new space will bring everything together.
Design meetings. New samples. Campaign concepts. Collection previews. Content creation. And, most importantly, a place where the future of LARMENNO can be built.
Behind the doors
We want the space to feel unmistakably LARMENNO.
Original Amsterdam architecture combined with the clean, understated identity of the brand. Dark green details, warm materials, vintage furniture and carefully selected pieces from past and upcoming collections.
At the centre will be a large table.
The place where new frames are compared, colors are selected and ideas that start as conversations eventually become collections.
Part of the space will also function as a private showroom. Not a traditional store, but somewhere we can invite photographers, artists, DJs, creators and other people close to the brand to experience upcoming LARMENNO pieces before they are released.
Some frames will be seen there long before they ever appear online.
More than an office
For us, opening a space in Amsterdam isn't about having an impressive address.
It's about creating a physical world around LARMENNO.
Until now, most people have experienced the brand through a screen. Through campaigns, photographs, videos and eventually the frame arriving at their door.
This space changes that.
For the first time, LARMENNO will have a place where the entire brand can exist under one roof.
And although we're not ready to show everything behind the doors just yet, you'll be seeing much more from Amsterdam soon.
A new city.
A new space.
The next chapter of LARMENNO.